Guest Faculty Engagement โ IIM Calcutta
Leadership and Innovation in Digital Transformation
On August 30, 2018, I had the privilege of delivering a specialized session on Social Media Marketing for the Management Development Program (MDP) at IIM Calcutta, empowering business leaders and executives with data-driven growth strategies.
Workshop Strategy: Bridging Theory & Business Logic
The session was meticulously designed to help participants understand the fundamentals of social media marketing, its tools, and practical applications within a corporate framework.
By covering everything from Paid Advertisement to Dark Social, the curriculum focused on the strategic role of digital channels in executive decision-making and customer engagement.
MDP Workshop Highlights
- โ Date: August 30, 2018
- โ Institute: IIM Calcutta (MDP)
- โ Audience: Business Leaders & Executives
- โ Core Focus: Digital Transformation & Innovation
Session Assets
MDP Presentation: Social Media Marketing
The Curriculum
10 Comprehensive Modules
| Phase | Topics & Strategic Objectives |
|---|---|
| Foundations |
Social Media Ecosystem & Consumer Influence
Defining objectives, scope, and the impact of digital channels on consumer behavior. Analysis of user-generated content and online social proof.
|
| Tools & Execution |
Marketing Tools (Hootsuite, Buffer) & Paid Ads
Hands-on with campaign management tools. Setting up Facebook Ads, audience segmentation, and ROI tracking for paid social media efforts.
|
| Special Topics |
Dark Social & Untapped Opportunities
Understanding traffic from private messaging (WhatsApp/Telegram) and leveraging underutilized channels for personalized brand promotion.
|
| Performance |
Measurement, Management & Wittyfeed Case Study
Key Performance Indicators (KPIs) and data-driven adjustments. Detailed post-mortem of the Wittyfeed venture’s dependency on organic social.
|
Knowledge Center
Further Reading & Industry Insights
Omkar’s Professional Portfolio
Newsletter: What is Digital Marketing
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Guest Faculty Engagement: IIM Calcutta MDP โ Omkar Nath Nandi
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