Excel in Digital Marketing: Data-Driven Strategies & AI Integration
In November 2015, I had the honor of conducting a high-impact two-day Digital Marketing workshop at the prestigious Indian Institute of Technology (IIT) Kharagpur. This program empowered bright minds to master the evolving digital landscape through strategic execution and hands-on performance measurement.
Join Now โ Digital Marketing & SEO Masterclass
Workshop Overview: Bridging Theory & Reality
The workshop was meticulously designed to provide students with a strong foundation in digital marketing, focusing on its strategic aspects, implementation techniques, and performance measurement.
By covering everything from SEO and PPC to UX and Web Analytics, the curriculum enabled students to understand how digital channels function in real-world competitive scenarios.
Key Workshop Stats
- โ Date: November 7th – 8th, 2015
- โ Format: 8 Intensive Sessions
- โ Audience: IIT Undergraduate & Postgraduates
- โ Focus: Strategic Planning & Practical Labs
8 Comprehensive Sessions over 2 Days
| Phase | Topics & Objectives |
|---|---|
| Day 1 โ Morning |
Fundamentals & Strategic Planning
Introduction to the Marketing Funnel (Awareness to Conversion). We explored planning effective digital strategies and conducting A/B testing for landing pages and ad copy.
|
| Day 1 โ Afternoon |
Search Engine Ecosystem (SEO & PPC)
On-page, Off-page, and Technical SEO audits. PPC campaign setup using Google Ads, focusing on keyword targeting, Quality Score, and ROI measurement.
|
| Day 2 โ Morning |
Email & Social Media Growth
Building email funnels via Mailchimp and list segmentation. Developing organic and paid social media calendars for brands across LinkedIn, Facebook, and Twitter.
|
| Day 2 โ Afternoon |
UX, Mobile Marketing & Analytics
Role of UX in conversion optimization. Final sessions covered Google Analytics for real-time data tracking and Online Display Advertising/Remarketing strategies.
|
Teaching Methodology
Interactive Lectures
Using real-world case studies to explain complex digital marketing concepts, making them relatable and engaging.
Practical Exercises
Hands-on tasks allowing students to implement learned concepts on live platforms during the session.
Collaborative Learning
Group activities encouraging teamwork and problem-solving through hypothetical brand challenges.
Real-time Analytics
Students analyzed live data to understand digital metrics and improve their strategic decision-making skills.
Further Reading & Industry Insights
From Omkar’s Profile
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