Hands-on Digital Marketing Workshops
MBA, PMP®, CBAP®, and certified in Salesforce, HubSpot, Google, and Microsoft, with 15 years of industry experience. I founded and led a startup for nearly a decade, serving 500+ global businesses. As a Lean Six Sigma Black Belt, I specialize in solving digital and business challenges — and I’ve trained 90,000+ students via Udemy and Alison, and served as Guest Faculty at IIT Kharagpur, IIM Calcutta, and more.
Ask about a 1 to 30-day cohort
Complete Video Course Outline & Lesson Descriptions
Explore the granular timestamped course breakdown covering foundational buyer personas down to advanced on-page and off-page SEO optimization techniques.
| Timestamp | Lesson | Description |
|---|---|---|
Creating Buyer Personas to Win More Business |
Learn the process of creating a buyer persona, a fictional representation of your ideal customer. Understand their demographics, preferences, and challenges to craft targeted marketing messages that resonate and convert[cite: 4]. |
|
How to Build and Share Online Surveys |
Discover how to create and distribute online surveys to gather valuable insights about your audience. Learn the tools, techniques, and questions that can help you refine your marketing strategy[cite: 4]. |
|
How to Get More Visitors and More Conversions |
Understand tactics to increase website traffic and convert visitors into customers. This lesson covers SEO basics, optimizing landing pages, and effective calls-to-action[cite: 4]. |
|
Introduction to Digital Marketing |
Dive into the basics of digital marketing, covering the key channels like SEO, content marketing, social media, and paid ads. Gain an understanding of how these channels work together to drive business growth[cite: 4]. |
|
What is Marketing and How It Relates to Digital Marketing |
Explore the fundamental principles of marketing and their application in the digital world. Understand concepts like the marketing mix and customer journey in the digital context[cite: 4]. |
|
How to Get HTTPS Secured URL Using SSL |
Learn the importance of SSL certificates for security and trustworthiness. This lesson explains how to secure your website with HTTPS and its impact on SEO[cite: 4]. |
|
How to Redirect a Domain to Any Other URL |
Discover the methods and tools to set up domain redirects. This is crucial for managing multiple domains and ensuring users reach the right site[cite: 4]. |
|
How to Renew Domain and Issue Hosting from Reseller Panel |
Get insights into domain management and hosting services, including the process of renewing domains and managing hosting through reseller panels[cite: 4]. |
|
How to Select and Buy Reseller Hosting |
Learn about reseller hosting, its benefits for website owners, and how to choose the right package. This lesson helps you understand cost-effective hosting solutions[cite: 4]. |
|
How to Select the Domain Name for a Business |
Selecting a memorable, SEO-friendly domain name is essential. This lesson covers best practices for choosing a domain that represents your brand and is easy for customers to find[cite: 4]. |
|
How to Use Email Function Under a Domain |
Understand how to set up and manage email addresses associated with your domain. This is crucial for professional communication and brand consistency[cite: 4]. |
|
How to Use FileZilla to Edit Pages on Live |
Learn how to edit live website pages using FileZilla. This lesson covers connecting to your server, uploading files, and making quick updates[cite: 4]. |
|
How to Use FTP and cPanel to Upload and Download Files |
A deeper dive into FTP and cPanel functionalities, including uploading, downloading, and managing website files[cite: 4]. |
|
What is IP Address and Name Server? |
Gain a basic understanding of IP addresses and name servers, and their role in connecting domain names to hosting servers[cite: 4]. |
|
An Introduction to Domain and Hosting with the Free Version |
Learn the basics of domain and hosting, with guidance on using free hosting solutions for practice and small projects[cite: 4]. |
|
How to Buy a Domain and Hosting |
This lesson covers the step-by-step process of purchasing a domain and hosting, highlighting trusted providers and common pitfalls to avoid[cite: 4]. |
|
How to Connect a Domain with Hosting |
Understand how to link your domain to your hosting provider, ensuring your site is live and accessible online[cite: 4]. |
|
How to Create a Website from a Popular Free Hosting Site |
Explore free hosting sites and learn how to create and host a basic website at no cost. This lesson is ideal for beginners with limited budgets[cite: 4]. |
|
How to Create FTP Account for Restricting Access and Safety |
Learn to set up restricted FTP accounts to maintain control over who can access your site’s files. Ideal for collaboration while keeping security in mind[cite: 4]. |
|
Basic HTML and Text Editing Using Brackets Text Editor |
Start with basic HTML coding using Brackets text editor. This lesson covers simple text edits, formatting, and understanding HTML tags[cite: 4]. |
|
How to Edit a Static HTML Website and Get a Website from Free Templates |
Discover how to edit static HTML sites and utilize free templates to create a professional-looking website without extensive coding knowledge[cite: 4]. |
|
Introduction to HTML, CSS, and Website Creation |
An introduction to HTML and CSS, foundational languages for website creation. Learn the basic structure and styling techniques to create visually appealing sites[cite: 4]. |
|
The Difference in Uploading the Site from cPanel and Using FTP through FileZilla |
Understand the distinctions between uploading a site through cPanel and FTP, and when to use each method[cite: 4]. |
|
Back up a Website and Restore It, Learn It in Detail |
Learn to back up your website and restore it in case of issues. This lesson is essential for protecting your data and maintaining website continuity[cite: 4]. |
|
How to Create a Custom WordPress Website |
A guide to creating a WordPress site from scratch, including themes, plugins, and customization options to tailor it to your brand[cite: 4]. |
|
How to Create a Landing Page Using WordPress |
Understand how to design and publish effective landing pages on WordPress to capture leads and drive conversions[cite: 4]. |
|
How to Create Your Online Store Using WordPress and WooCommerce |
Learn the steps to set up an online store with WooCommerce, from product listings to check out customization[cite: 4]. |
|
How to Identify the Database and Work on Its Optimization and Password Changes |
An introduction to databases, including accessing, optimizing, and securing them. Ideal for WordPress users looking to enhance performance and security[cite: 4]. |
|
How to Install Themes and Plugins on WordPress |
Step-by-step guidance on installing and managing themes and plugins, essential for customizing your site’s functionality and appearance[cite: 4]. |
|
How to Install WordPress Using Softaculous and Manual Upload by FTP |
Discover two methods to install WordPress: through Softaculous and FTP. Both are explained for flexibility and convenience[cite: 4]. |
|
How to Manage WooCommerce Store |
Tips for managing a WooCommerce store effectively, covering inventory, orders, and customer communication[cite: 4]. |
|
How to Take a Backup of WordPress and Shift It to a New Server |
Learn the process of migrating a WordPress site to a new server while keeping data intact and ensuring minimal downtime[cite: 4]. |
|
How to Use Post and Page to Create Content |
A guide to creating content on WordPress using posts and pages, with tips on formatting and SEO best practices[cite: 4]. |
|
How to Use Post Category, Page, and Menu |
Organize your WordPress site using categories, pages, and menus to enhance user navigation and content discoverability[cite: 4]. |
|
How to Use the Premium Theme from Theme Forest to Design a Professional Website |
A walkthrough on using premium themes from Theme Forest, including installation, customization, and tips for a polished look[cite: 4]. |
|
Discussion on WordPress Power to Promote Your Content for Any Business |
Learn how WordPress can serve as a content hub, providing tools and plugins to help promote business content effectively[cite: 4]. |
|
Ad Planning with Google Ads |
Introduction to ad planning in Google Ads, covering keywords, audience targeting, and setting up effective campaigns[cite: 4]. |
|
Social Media Marketing |
This lesson covers the basics of social media marketing, including creating engaging content, building a follower base, and optimizing posts for different platforms. Learn how social media can drive brand awareness and conversions[cite: 4]. |
|
How to Use Facebook to Grow Your Business |
Explore Facebook marketing strategies, such as setting up a business page, creating targeted ads, and utilizing Facebook’s analytics to track engagement and improve outreach[cite: 4]. |
|
Learn the Off-Page SEO Tricks to Optimize Your Website |
This segment dives into off-page SEO tactics like backlink building, social sharing, and influencer outreach, which help increase a website’s authority and visibility on search engines[cite: 4]. |
|
Learn the On-Page SEO Tricks to Optimize Your Website |
On-page SEO techniques include optimizing titles, headers, meta descriptions, and images to improve search engine rankings. This lesson is vital for anyone looking to boost their website’s on-page performance[cite: 4]. |
|
How SEO Can Benefit a Business and Build Your Career |
A comprehensive discussion on how SEO improves online visibility for businesses and provides lucrative career opportunities. Learn how to leverage SEO skills for personal and professional growth[cite: 4]. |
A practical, hands-on curriculum across five core disciplines
Ten working capabilities, two per discipline, that every cohort leaves able to apply the same week.
Practical SEO Implementation
- Keyword research and search-intent mapping — seed, long-tail, and semantic clusters tied to business goals.
- On-page and off-page SEO audits, technical SEO fixes, and repeatable link-building outreach.
PPC Campaign Setup & Optimization
- Google Ads account architecture, keyword bidding strategy, and campaign structuring end-to-end.
- Ad copywriting, Quality Score improvement, budget pacing, and performance analysis against CPA/ROAS.
WordPress CMS Optimization
- Plugin configuration (Yoast, RankMath, AIOSEO), meta tags, and schema markup for real pages.
- Image compression, URL structuring, Core Web Vitals, and site-speed diagnostics.
AI Tools in Marketing
- AI-assisted content creation and prompt engineering for SEO, ads, and email at scale.
- Predictive analytics, audience personalization, and chatbot-assisted lead capture.
Data Analytics Using Sheets & Excel
- Dashboard building with pivot tables, VLOOKUP/XLOOKUP, and conditional formatting.
- KPI tracking (CTR, CPC, CPA, ROAS) and building reusable performance-report templates.
Built for practitioners who want to apply, not just watch
Every cohort mixes disciplines and seniority levels — the format scales from individual specialists to full departments.
Marketing Professionals
Looking to sharpen their digital marketing skill set across SEO, PPC, and analytics.
Business Owners & Entrepreneurs
Aiming to implement digital marketing strategies that drive measurable growth.
SEO Specialists & PPC Managers
Seeking to advance their technical knowledge and campaign management skills.
Content Marketers & WordPress Developers
Eager to integrate SEO and analytics into their day-to-day workflows.
Startup Founders & Solopreneurs
Who need to run lean, in-house marketing without hiring an agency.
Sales & Business Development Teams
Who want to understand how marketing-generated leads are sourced and scored.
Freelancers & Independent Consultants
Building a broader, more defensible service offering for clients.
Students & Early-Career Marketers
Preparing for interviews, internships, or a first role in digital marketing.
Corporate L&D & HR Teams
Sourcing a certified, structured upskilling program for internal departments.
E-Commerce & D2C Operators
Wanting hands-on command of paid acquisition and on-site conversion levers.
Career-Changers
Transitioning into digital marketing from an unrelated field and needing a fast, structured foundation.
Agency Account & Project Managers
Who need enough technical fluency to brief, review, and QA specialist work confidently.
Twelve program lengths, from a single day to a full academy
Every format draws from the same modular curriculum — sessions are added, not swapped, as the program lengthens.
Foundational SEO, PPC, and reporting awareness in a single sitting.
A working SEO + PPC skillset with a first WordPress audit completed.
Agency-grade execution across SEO, PPC, WordPress, AI, and analytics. Full agenda below.
Applied mastery with a live campaign build and technical SEO audit.
End-to-end channel command across organic, paid, and owned media.
Cross-channel strategy plus a graded certification project.
Department-wide capability build across every core discipline.
Consultant-level proficiency across SEO, PPC, AI, and analytics.
Specialist-level readiness with a portfolio of completed audits and campaigns.
Instructor-level mastery suitable for internal train-the-trainer rollouts.
Full curriculum coverage plus a supervised capstone project.
Complete agency-in-a-box skillset, capstone project, and placement support.
A 3-day, 6-session hands-on agenda
Select a program duration below to see the exact day-by-day modules, sessions, and zero-paid-tool projects offered for that training length.
Project: Build & Launch a Live WordPress Site (100% Free Tools)
Participants construct a live WordPress website using free local or cloud hosting (LocalWP / Pantheon Free Tier), deploy Yoast or RankMath for real-time SEO scoring, configure Google Search Console & GA4, generate content with ChatGPT, and design ad assets using Canva free.
The modular session library behind every format
Every duration above is assembled from the modules below — added, not swapped, as the program lengthens from 1 to 30 days.
Digital Marketing & SEO Fundamentals
Channels overview, keywords, SERP structure, and on-page vs. off-page SEO.
Advanced SEO Tactics
Link-building, backlink analysis, and technical SEO essentials.
PPC Campaign Creation & Optimization
Google Ads setup, keyword bidding, ad copywriting, and tracking.
WordPress On-Page Optimization
Plugin usage, meta data, schema, and content structuring.
AI in Digital Marketing
AI-powered content, predictive analytics, and personalization tools.
Data Analytics with Sheets & Excel
SEO/PPC dashboards, pivot tables, and KPI tracking.
Multi-Platform PPC
Google, Meta, and LinkedIn Ads with AI-assisted bid optimization.
Technical SEO Deep Dive
Architecture, canonicalization, Core Web Vitals, and log-file basics.
Backlink & Off-Page Strategy
Toxic-link identification, digital PR, and structured outreach.
AI for Lead Scoring
Predictive models and CRM-integrated scoring signals.
Executive Reporting
Sheets/Excel and PowerPoint reporting for leadership.
Closing Strategy Workshop
KPI setting, live consultation, and a personalized action plan.
Other ways to train with Omkar
These hands-on workshops sit alongside six other engagement formats — see the full range below.
Corporate Employer Training
High-stakes upskilling modules to scale internal departments through unified marketing stack integration.
Explore Program →Technical Workshops & Seminars
Intensive, hands-on labs hosted at corporate hubs and premier institutions.
Explore Program →Executive 1-on-1 Mentorship
Personalized strategic coaching for CMOs and founders navigating AI transformation.
Explore Program →Institutional Curriculum Integration
Working with universities to bridge academic theory and industry requirements.
Explore Program →Conference & Keynote Speaker
Thought leadership at global summits on AI, security, and growth convergence.
Explore Program →Online Masterclasses & Webinars
Self-paced education reaching 100k+ learners on accredited platforms like Udemy and Alison.
Explore Program →AI tooling built into every session
SEO GPT — On-Page SEO Optimization
A custom-built GPT used live inside on-page SEO sessions to generate optimized titles, meta descriptions, and content structure for any website type.
Used in Sessions 1, 2 & 4200+ ChatGPT Prompts for Digital Marketing
A proprietary prompt library covering SEO, PPC, content, and reporting — handed to every cohort as a take-home resource.
Provided as take-home materialsFurther reading from Omkar’s profile & newsletter
Selected articles and newsletter issues that expand on topics covered in the workshop.