Online Digital Marketing Training Programs
I’m an MBA, PMP®, CBAP®, and certified professional in Salesforce, HubSpot, Google, and Microsoft, with 15 years of industry experience. I founded and led a startup for nearly a decade, serving 500+ global businesses. As a Lean Six Sigma Black Belt, I specialize in solving digital and business challenges. I’ve trained over 1,00,000 students via Udemy and Alison, and served as Guest Faculty at IIT Kharagpur, IIM Calcutta, and more. With 4M+ views on Quora, I’ve authored over 2,000 pieces of content. And build more than 200 Single Page Applications.
Reserve your seat for the upcoming weekend batch
A comprehensive 15-pillar job-ready digital marketing curriculum
Delivered over 3 to 5 months via 24 live interactive weekend classes (2 classes per week), combining technical execution, 6 real projects, and end-to-end career placement assistance.
SEO & Search Engine Mastery
- Master on-page, off-page, technical SEO architectures, & crawl budget management.
- Deploy local SEO, Google Business Profile scaling, & voice search setups.
- Execute semantic keyword clustering, search intent mapping, & backlink outreach audits.
Paid Ads & PPC Growth
- Build high-ROI campaigns across Google Search, Performance Max, Display, & YouTube Ads.
- Run paid social campaigns on Meta Ads (Facebook/Instagram), LinkedIn Ads, & X Ads.
- Master Quality Score optimization, ad copywriting, negative keywords, and ROAS control.
WordPress Architecture
- Build, customize, and secure WordPress sites as high-converting marketing hubs.
- Configure RankMath/Yoast plugins, schema markup, and Core Web Vitals speed fixes.
- Deploy lead capture forms, CRM webhooks, live chat widgets, and WooCommerce setups.
5 Leading AI Marketing Tools
- Master advanced prompt engineering in ChatGPT & Claude for SEO content creation.
- Design social media graphics and ad creative visuals using Midjourney & Canva AI.
- Utilize SEO GPT & GitHub Copilot for automated meta tags, schema, and web code snippets.
Analytics & Tracking Stack
- Deploy Google Tag Manager (GTM) containers, triggers, and Meta Conversions API (CAPI).
- Configure Google Search Console (GSC) for indexing, site health, and performance analysis.
- Set up GA4 custom event tracking, conversion funnels, and path exploration reports.
Social Media & Brand Building
- Develop multi-platform organic strategies across LinkedIn, Instagram, Facebook, & YouTube.
- Produce short-form video hooks, Reels/Shorts scripts, and visual brand kits in Canva.
- Master content publishing calendars, community engagement, and viral organic reach loops.
CRM & Email Marketing Automation
- Deploy HubSpot CRM for lead capture, pipeline management, and contact segmentation.
- Build automated email drip sequences, newsletters, and conversion-focused nurturing workflows.
- Set up technical deliverability frameworks including SPF, DKIM, and DMARC DNS records.
Conversion Rate Optimization (CRO)
- Apply persuasive copywriting frameworks (AIDA, PAS) to boost landing page conversions.
- Analyze heatmap behavior (Hotjar/Clarity), user click paths, and form drop-offs.
- Execute A/B split testing on ad copy, CTA buttons, and offer positioning.
E-Commerce & Marketplace Marketing
- Set up and optimize WooCommerce stores, product feed schemas, and shopping ads.
- Understand Amazon / Flipkart marketplace optimization, product listing SEO, & sponsored ads.
- Deploy cart-abandonment recovery campaigns via WhatsApp, SMS, and automated email.
Online Reputation Management (ORM)
- Monitor brand sentiment across Google Reviews, Trustpilot, Quora, and Glassdoor.
- Formulate PR crisis mitigation protocols and handle negative customer reviews.
- Build corporate review generation campaigns to boost brand authority and trust.
BI Reporting & CAC/ROAS Modeling
- Build automated, live reporting dashboards in Google Sheets, Excel, and Looker Studio.
- Track essential unit economics: Customer Acquisition Cost (CAC), ROAS, LTV, & Payback Periods.
- Present C-suite financial reports that clearly prove digital campaign profitability.
Industry Certifications Preparation
- Prepare for and earn official Google Ads (Search, Display, Measurement) Certifications.
- Complete assessment steps for Google Analytics 4 (GA4) Individual Qualification.
- Earn HubSpot Inbound & Email Marketing Certifications plus CPD Accredited Credentials.
Job Search & First Job Assistance
- Craft ATS-compliant digital marketing resumes and customized cover letters.
- Optimize your LinkedIn profile to attract recruiters and hiring managers directly.
- Participate in mock technical interviews, salary negotiation tactics, & job portal strategies.
Internship Prep & Live Project Portfolio
- Compile your 6 completed live class projects into a verified digital portfolio website.
- Receive guidance on applying for and landing high-growth remote or on-site internships.
- Learn practical agency onboarding workflows, team collaboration tools, & daily reporting SOPs.
Freelancing & Agency Launchpad
- Set up freelancer profiles on Upwork, Fiverr, and LinkedIn to acquire global clients.
- Write winning freelance proposals, project scopes, retainer agreements, & pricing structures.
- Master client onboarding, weekly reporting, and scaling from solo freelancer to agency founder.
6 Hands-on projects built during the program
Every participant completes six verified live projects to build an agency-grade professional portfolio.
WordPress Website Building & SEO Optimization
Design and publish a fully responsive WordPress website from scratch. Install SEO plugins, set up schema markup, configure Core Web Vitals, and optimize meta tags.
Social Media Profile & LinkedIn Optimization
Design corporate social media profiles across LinkedIn, Facebook, and Instagram. Execute full LinkedIn personal profile and company page optimization for lead generation.
GA4, Search Console & Tag Manager Stack Setup
Set up Google Tag Manager (GTM) container, fire custom event tags, link Google Search Console (GSC), and configure custom event tracking in Google Analytics 4 (GA4).
HubSpot CRM Deployment on WordPress
Create a HubSpot CRM account, set up lead capture forms and live chat widgets, and deploy them seamlessly onto your live WordPress website using embedded code.
5 Leading AI Tools for Content, Social & Coding
Utilize 5 top AI tools (ChatGPT, Claude, Midjourney/DALL-E, SEO GPT, and AI code assistants) to generate SEO content, design social media graphics, and generate website code.
E-Commerce & Lead Generation PPC Campaign Setup
Set up a complete search and social ad campaign on Google Ads and Meta Ads, perform negative keyword mining, craft ad copy, and set up conversion tracking.
Ideal for anyone aspiring to master digital marketing
Flexible weekend live classes structured for working professionals, students, business owners, and career changers.
Students & Fresh Graduates
Building verified practical skills and a portfolio to launch a high-growth career in digital marketing.
Working Professionals
Upskilling with AI tools, GA4, and PPC performance marketing without interrupting weekday work hours.
Entrepreneurs & Business Owners
Taking complete control of in-house lead generation, SEO ranking, and paid ad acquisition costs.
Freelancers & Agency Founders
Mastering client management, CRM setups, technical audits, and high-ticket service delivery.
3 Months · 24 Weekend Classes · 6 Capstone Projects
Designed to fit busy weekday schedules with live weekend classes, session recordings, and continuous mentorship.
Build live WordPress sites, execute keyword research, and complete Projects 1 & 2.
Set up GTM/GA4/GSC, deploy HubSpot CRM, and complete Projects 3 & 4.
Master 5 AI marketing tools, complete job/freelance prep, and receive certifications.
Access class recordings, monthly Q&A clinics, and community review for 12 months.
24 Live Weekend Classes Breakdown
Select a month or track below to review the specific topics and practical projects covered in each class.
Student Toolkit & Placement Materials
Participants receive full access to class recordings, ATS resume templates, freelancing proposal decks, GTM tracking container JSON files, custom Google Sheets BI dashboards, and a library of 200+ marketing AI prompts.
Other engagement formats with Omkar
Corporate Employer Training
High-stakes upskilling modules to scale internal departments through unified stack integration.
Explore Program →Technical Workshops & Seminars
Intensive, hands-on labs hosted at corporate hubs and premier academic institutions.
Explore Program →Executive 1-on-1 Mentorship
Personalized strategic coaching for CMOs, founders, and senior leaders navigating AI transformation.
Explore Program →Institutional Curriculum Integration
Working with universities to bridge academic theory and modern industry requirements.
Explore Program →Conference & Keynote Speaker
Thought leadership at global summits on AI, marketing technology, and revenue growth.
Explore Program →Online Masterclasses & Webinars
Self-paced education reaching 100k+ learners on accredited platforms like Udemy and Alison.
Explore Program →