Guest Faculty Engagement — Army Institute of Management

MBA Digital Marketing: Strategic Foundations & Implementation

In 2019, I delivered a comprehensive 3-day course at AIM Kolkata, equipping MBA students with the core principles of data-driven marketing, from SEO ecosystems to AI integration and performance analytics.

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Course Strategy: Practical MBA Excellence

The course was designed to offer students a practical and in-depth understanding of digital marketing strategies, focusing on data-driven techniques that are essential for high-growth business environments.

By covering everything from Content Strategy to PPC Advertising, the curriculum provided a holistic learning experience, merging MBA theory with tactical execution.

Workshop Key Stats

◆ Date: Year 2019
◆ Institute: Army Institute of Management (AIM)
◆ Format: 3-Day Intensive Course
◆ Focus: Strategic Planning & AI Applications

The Curriculum

Structured Learning Modules

Phase	Topics & Objectives
Module 1 & 2	Fundamentals & SEO Ecosystem Inbound vs. Outbound marketing, customer personas, and the digital funnel. Advanced on-page and technical SEO audits using real-time data.
Module 3 & 4	Content & Social Media Strategy Developing content calendars and distribution frameworks. Platform-specific best practices for LinkedIn, Facebook, and Twitter audience engagement.
Module 5 & 6	Paid Media (PPC) & Email Automation Setting up high-ROI Google Ads campaigns. Building automated email funnels for lead nurturing using tools like Mailchimp and HubSpot.
Module 7 & 8	Web Analytics & AI Integration Data interpretation for informed decision-making via Google Analytics. Integrating AI tools like Jasper and Frase to optimize campaign outcomes.

Knowledge Center

Strategic Insights & Case Studies

Masterclass Resources

Newsletter: What is Digital Marketing

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