Corporate Digital Marketing Training for Employers

I’m an MBA, PMP, CBAP, and certified professional in Salesforce, HubSpot, Google, and Microsoft, with 15 years of industry experience. I founded and led a startup for nearly a decade, serving 500+ global businesses. As a Lean Six Sigma Black Belt, I specialize in solving digital and business challenges. I’ve trained over 90,000 students via Udemy and Alison, and served as Guest Faculty at IIT KGP, IIM Calcutta, and more. With 4M+ views on Quora, I’ve authored over 1,000 pieces of content.

Our Corporate Digital Marketing Training for Employers is designed to equip teams with the skills and strategies necessary to excel in today’s digital landscape. This training is tailored to the specific needs of organizations, covering essential digital marketing areas such as SEO, PPC, WordPress optimization, AI tools, and analytics. The program aims to enhance the performance of in-house marketing teams, improve campaign outcomes, and drive business growth.

Training Objectives

The primary goal of this corporate training program is to enable employers and their teams to develop a comprehensive understanding of:

SEO for Companies: Learn how to implement on-page and off-page SEO strategies to improve website visibility, attract more organic traffic, and increase conversions.
PPC Campaign Management: Master the art of creating and managing high-performance PPC campaigns, focusing on ad creation, targeting, budget allocation, and conversion tracking.
WordPress Optimization for Marketing: Optimize WordPress websites for better user experience, faster load times, and higher search rankings, utilizing the best plugins and content strategies.
AI Tools in Digital Marketing: Discover how AI-driven tools can automate marketing processes, personalize user experiences, and enhance campaign performance.
Analytics for Marketing Teams: Use tools like Google Analytics, Google Sheets, and Excel to measure marketing effectiveness, generate insights, and guide strategic decisions.

Who Should Attend?

This training is ideal for:

Corporate Marketing Teams looking to upgrade their digital marketing skills and boost overall performance.
Business Owners & Executives aiming to integrate digital marketing strategies into their business models for better results.
SEO & PPC Managers focused on leading campaigns and achieving measurable outcomes.
HR & Training Managers interested in providing professional development opportunities for in-house teams.

Training Structure

The training is structured to be flexible, practical, and tailored to the specific needs of the organization. It can be delivered in person at the company’s location, virtually through live sessions, or as a hybrid model. The agenda is customized based on the organization’s goals, current marketing capabilities, and the skills of the team members.

Training Agenda:

Session 1: Comprehensive SEO for Companies (2 hours)

Corporate SEO Strategy Development: Learn how to conduct keyword research, optimize content, and improve on-page elements to boost website rankings.
Technical SEO for Teams: Implement site structure optimization, page speed improvements, and mobile-friendly designs using WordPress plugins.
Case Studies: Real-world examples of successful corporate SEO strategies and results.

Session 2: PPC Campaign Creation & Management (2 hours)

Building High-Impact PPC Campaigns: Learn targeting, ad copywriting, bidding strategies, and ad placements for Google Ads and social media ads.
AI in PPC Management: Use AI tools to automate bidding, personalize ad delivery, and optimize for higher conversions.
Hands-on Activity: Setting up a PPC campaign tailored to the company’s specific products/services and target audience.

Session 3: WordPress Optimization for Business Growth (1.5 hours)

Using WordPress as a Marketing Hub: Leverage the best WordPress plugins for SEO, analytics, and user experience.
Content Structuring & User Engagement: Techniques to create engaging, SEO-friendly content that attracts and retains users.
Practical Exercise: Optimizing existing WordPress content and evaluating performance using analytics tools.

Session 4: AI Tools & Marketing Analytics (1.5 hours)

Integrating AI Tools in Marketing: Discover AI-driven tools for content creation, email campaigns, and customer segmentation.
Data Analysis for Marketing Teams: Use Google Analytics and Excel to track campaign performance, visualize data, and create reports that inform decision-making.
Interactive Q&A: Open discussion to address specific analytics challenges and explore solutions.

Key Takeaways

By the end of the training, participants will:

Develop advanced SEO and PPC strategies tailored to the company’s needs.
Enhance WordPress websites to drive user engagement and conversion rates.
Use AI tools to automate marketing processes and improve campaign performance.
Analyze marketing data effectively to make informed decisions and optimize future campaigns.

Training Materials Provided

Comprehensive guides on SEO, PPC, WordPress optimization, AI tools, and marketing analytics.
Templates for SEO audits, PPC campaign tracking, and WordPress content optimization.
Sample dashboards in Google Sheets for data analysis and performance tracking.

Customizable Training Programs

This corporate training program is fully customizable to address specific business needs, challenges, and goals. Whether it’s a one-time intensive training or an ongoing series of development sessions, we work with employers to create the ideal training format.

Contact Information

For inquiries or to schedule a corporate training session, please reach out to:

Phone: +91-9836375842
Email: employertraining@whatisdigitalmarketing.in

Testimonials

“The corporate training on digital marketing was incredibly beneficial for our team. The sessions on SEO and AI tools were particularly useful for our ongoing campaigns.” — James K., Marketing Director

“We saw immediate improvements in our PPC results after the training. It’s a must for any marketing team looking to upskill.” — Alice M., Head of Marketing

Boost Your Team’s Performance with Our Corporate Digital Marketing Training

Invest in your team’s growth with our tailored training programs that equip them with the latest tools, techniques, and strategies in digital marketing.

Join Now – Complete Digital Marketing and SEO Masterclass

Omkar’s Profile Site:

This segment introduces Omkar Nath Nandi’s professional website, which showcases his career journey, achievements, and expertise in digital marketing. It acts as a comprehensive portfolio of his work, detailing successful projects, campaigns, and strategies across various digital marketing channels. Visitors can explore his skills, certifications, and contributions to the industry, making it a resource for potential clients, collaborators, and students seeking to learn from his experience.

News Letter – What is digital marketing:

Omkar’s LinkedIn newsletter series titled “What is Digital Marketing” is a regular publication aimed at providing comprehensive insights into various digital marketing areas. Each issue covers specific topics, from foundational strategies to advanced techniques, tailored to enhance marketers’ skills. It serves as a valuable resource for both beginners and experienced professionals, offering in-depth analysis, case studies, and tips to succeed in the digital marketing space.