Conference based digital marketing training program

I’m an MBA, PMP, CBAP, and certified professional in Salesforce, HubSpot, Google, and Microsoft, with 15 years of industry experience. I founded and led a startup for nearly a decade, serving 500+ global businesses. As a Lean Six Sigma Black Belt, I specialize in solving digital and business challenges. I’ve trained over 90,000 students via Udemy and Alison, and served as Guest Faculty at IIT KGP, IIM Calcutta, and more. With 4M+ views on Quora, I’ve authored over 1,000 pieces of content.

1-Day Digital Marketing Training Program

Overview

The 1-day program focuses on providing an intensive overview of the core areas of digital marketing, equipping participants with essential skills to understand, implement, and analyze basic digital marketing strategies.

Agenda

Session 1: Introduction to Digital Marketing & SEO Basics (2 hours)

What is Digital Marketing? (Brief Overview)
- Channels: SEO, PPC, Content Marketing, Social Media.
SEO Basics:
- Understanding Keywords, SERP (Search Engine Results Page).
- On-page vs. Off-page SEO.
- Introduction to SEO Tools: Ahrefs, SEMrush, Google Search Console.

Session 2: On-Page SEO for WordPress Sites (1.5 hours)

WordPress CMS Optimization:
- Best plugins for on-page SEO: Yoast, All in One SEO.
- Key elements: Titles, meta descriptions, image optimization, URL structure.
- Google Sheets for on-page analysis: Setting up SEO audits using Google Sheets.

Session 3: Introduction to PPC Campaigns (1.5 hours)

PPC Essentials:
- Understanding Google Ads, Search Ads, Display Ads.
- Introduction to keyword research and planning tools.
- Setting up a basic PPC campaign.

Session 4: Data Analytics & Reporting with Excel/Google Sheets (2 hours)

Using Google Sheets and Excel in Digital Marketing:
- Creating dashboards to track SEO, PPC performance, and backlinks.
- How to use Google Sheets for basic data analysis in digital campaigns.

Outcomes

Participants will gain a foundational understanding of digital marketing, focusing on SEO, basic WordPress optimization, PPC setup, and data analysis using Google Sheets and Excel.

2-Day Digital Marketing Training Program

Overview

The 2-day program offers a more in-depth exploration of digital marketing strategies, with hands-on sessions on advanced SEO techniques, PPC campaign optimization, AI integration, and comprehensive data analysis using Excel/Google Sheets.

Agenda

Day 1: Core Digital Marketing & On-Page Optimization

Session 1: Deep Dive into Digital Marketing & SEO (2 hours)

Digital Marketing Channels: SEO, PPC, Social Media, Email Marketing, Analytics.
Advanced SEO Strategies:
- Keyword intent analysis, long-tail keywords, and competitive research.
- Technical SEO basics: XML sitemaps, robots.txt, schema markup.
- Tools Overview: Using SEMrush, Screaming Frog for technical audits.

Session 2: WordPress On-Page Optimization (2 hours)

Advanced On-Page SEO:
- Structuring content for SEO (headings, subheadings, keyword density).
- Internal linking strategies and content siloing.
- Using AI tools (like ChatGPT or Jasper) to generate optimized content.

Session 3: PPC Campaigns Optimization (2 hours)

Setting Up Google Ads:
- Keyword planning, ad copywriting, budget management.
- Introduction to AI-based tools for PPC automation and optimization.

Day 2: AI, Backlinks, Analytics, & Reporting

Session 4: AI in Digital Marketing (2 hours)

AI Applications:
- How AI is transforming digital marketing (content generation, personalization, chatbot integration).
- Using AI tools to improve PPC campaigns and automate SEO tasks.

Session 5: Backlink Building & Off-Page SEO (1.5 hours)

Link Building Strategies:
- Analyzing competitor backlinks.
- Identifying high-authority sites for guest posting, directories, and outreach.

Session 6: Google Sheets/Excel for Digital Marketing (2.5 hours)

Advanced Analytics:
- Building a comprehensive SEO/PPC dashboard in Google Sheets/Excel.
- Using Excel/Google Sheets to track campaign performance, ROI, and trends.

Outcomes

Participants will understand advanced digital marketing strategies, integrate AI into digital tactics, optimize PPC campaigns, and use analytics tools for data-driven decisions.

3-Day Digital Marketing Training Program

Overview

The 3-day program offers comprehensive training in all aspects of digital marketing, from SEO and PPC to WordPress CMS-driven optimization, AI applications, and extensive use of analytical tools for detailed reporting.

Agenda

Day 1: SEO, On-Page, & WordPress Optimization

Session 1: Comprehensive Digital Marketing Overview (2 hours)

All Major Channels: In-depth review of SEO, PPC, social media, content marketing, email marketing, and CRM integration.

Session 2: Advanced SEO Strategies (2.5 hours)

On-Page Optimization: Keyword clustering, content siloing, meta tags, and image optimization.
Technical SEO: Crawlability, indexing, mobile-friendliness, and speed optimization.
Hands-on Activity: Setting up an on-page SEO strategy using WordPress plugins.

Session 3: AI for Content & On-Page SEO (2 hours)

AI-Powered Content Creation:
- Using AI tools for keyword-rich content, meta tag creation, and internal linking.
- AI integration in SEO audits: Automating data collection and analysis.

Day 2: PPC, Analytics & Backlink Building

Session 4: Advanced PPC Campaigns (2 hours)

Setting Up Complex PPC Campaigns:
- Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
- AI tools for PPC bid optimization, audience segmentation, and ad testing.

Session 5: Backlink Building & Off-Page Strategies (2 hours)

Backlink Analysis Tools: Using Ahrefs, Moz, and SEMrush for competitor analysis and link-building.
Practical Activity: Setting up outreach emails, guest post ideas, and niche directory submissions.

Session 6: Data Analysis & Google Sheets/Excel (2 hours)

Advanced Analytics for SEO & PPC:
- Creating pivot tables, VLOOKUPs, and complex formulas in Excel/Google Sheets.
- Building performance dashboards for daily tracking and reporting.

Day 3: AI, Automation & Reporting

Session 7: AI Integration in Digital Marketing (2 hours)

AI Tools for Marketing Automation:
- Using AI for lead scoring, personalized email campaigns, and predictive analytics.
- Case studies on successful AI implementations in SEO and PPC.

Session 8: Google Sheets/Excel & PowerPoint for Reporting (2 hours)

Building Detailed Reports:
- Using Google Sheets for SEO/PPC analytics, pivot tables for campaign performance, and data visualization.
- Creating PowerPoint presentations for client reporting and strategy discussions.

Session 9: Digital Marketing Strategy & Q&A (2 hours)

Creating a Complete Digital Marketing Strategy:
- Defining objectives, setting KPIs, and choosing the right channels.
- Open Q&A and personalized consultation to address specific participant queries.

Outcomes

Participants will develop comprehensive skills in all aspects of digital marketing, including advanced SEO, PPC, AI integration, and extensive analytics, making them proficient in planning and executing data-driven marketing campaigns.

Join Now – Complete Digital Marketing and SEO Masterclass

Omkar’s Profile Site:

This segment introduces Omkar Nath Nandi’s professional website, which showcases his career journey, achievements, and expertise in digital marketing. It acts as a comprehensive portfolio of his work, detailing successful projects, campaigns, and strategies across various digital marketing channels. Visitors can explore his skills, certifications, and contributions to the industry, making it a resource for potential clients, collaborators, and students seeking to learn from his experience.

News Letter – What is digital marketing:

Omkar’s LinkedIn newsletter series titled “What is Digital Marketing” is a regular publication aimed at providing comprehensive insights into various digital marketing areas. Each issue covers specific topics, from foundational strategies to advanced techniques, tailored to enhance marketers’ skills. It serves as a valuable resource for both beginners and experienced professionals, offering in-depth analysis, case studies, and tips to succeed in the digital marketing space.