Hands-on Digital Marketing Workshops

I’m an MBA, PMP, CBAP, and certified professional in Salesforce, HubSpot, Google, and Microsoft, with 15 years of industry experience. I founded and led a startup for nearly a decade, serving 500+ global businesses. As a Lean Six Sigma Black Belt, I specialize in solving digital and business challenges. I’ve trained over 90,000 students via Udemy and Alison, and served as Guest Faculty at IIT KGP, IIM Calcutta, and more. With 4M+ views on Quora, I’ve authored over 1,000 pieces of content.

Our Hands-on Digital Marketing Workshops are designed to offer practical, interactive learning experiences for professionals seeking to enhance their skills in digital marketing. These workshops focus on real-world application of SEO, PPC, WordPress optimization, AI tools, and data analytics, empowering participants to drive better marketing performance. Each session is structured to ensure that participants gain actionable insights, tools, and techniques to implement immediately.

Workshop Objectives

The primary goal of these workshops is to provide participants with a comprehensive understanding of the following areas:

Practical SEO Implementation: Learn the essentials of on-page and off-page SEO, including keyword research, content optimization, technical SEO, and link-building strategies.
PPC Campaign Setup & Optimization: Explore strategies for creating and optimizing Google Ads campaigns, including keyword bidding, ad copywriting, budget management, and performance analysis.
WordPress CMS Optimization: Master techniques to enhance website performance on WordPress, including plugin usage, meta tag optimization, image compression, and URL structuring.
AI Tools in Marketing: Discover how AI-driven tools can automate and enhance marketing efforts, from AI-powered content creation to personalized user experiences and predictive analytics.
Data Analytics Using Google Sheets & Excel: Get hands-on experience with data analytics tools, learning how to create dashboards, track key metrics, and generate performance reports using Google Sheets and Excel.

Who Should Attend?

This workshop is ideal for:

Marketing Professionals looking to enhance their digital marketing skills.
Business Owners & Entrepreneurs aiming to implement digital marketing strategies for growth.
SEO Specialists & PPC Managers seeking to advance their technical knowledge and skills.
Content Marketers & WordPress Developers eager to integrate SEO and analytics into their workflows.

Workshop Structure

Our workshops are designed to be highly interactive, with a mix of presentations, group activities, and hands-on sessions. Participants will engage in real-time exercises, case studies, and practical projects that simulate real-world marketing challenges.

Workshop Agenda:

Day 1: Introduction & SEO Implementation

Session 1: Introduction to Digital Marketing & SEO (2 hours)
- Overview of digital marketing channels.
- Understanding search engine algorithms and ranking factors.
- On-page SEO techniques: keyword optimization, meta tags, and content structuring.
Session 2: Advanced SEO Tactics (1.5 hours)
- Link-building strategies, backlink analysis, and technical SEO essentials.
- Tools: SEMrush, Ahrefs, Google Search Console for SEO analysis.

Day 2: PPC & WordPress Optimization

Session 3: PPC Campaign Creation & Optimization (2 hours)
- Google Ads setup: keyword bidding, ad copywriting, and performance tracking.
- PPC tools: Keyword Planner, Google Ads Editor, and AI-based optimization tools.
Session 4: WordPress On-Page Optimization (1.5 hours)
- Plugin usage for SEO: Yoast, All in One SEO, RankMath.
- Structuring content for better user experience and improved rankings.

Day 3: AI Tools & Data Analytics

Session 5: AI in Digital Marketing (2 hours)
- AI-powered content creation, predictive analytics, and personalization tools.
- Tools: Jasper, ChatGPT, and AI-based SEO tools.
Session 6: Data Analytics with Google Sheets & Excel (1.5 hours)
- Building SEO and PPC dashboards, tracking KPIs, and data visualization techniques.
- Practical exercises: Creating pivot tables, using VLOOKUPs, and generating reports.

Key Takeaways

By the end of this workshop, participants will:

Develop a strong foundation in digital marketing strategies and implementation.
Gain hands-on experience in SEO optimization, PPC campaign setup, and WordPress management.
Learn to leverage AI tools for improved marketing performance.
Understand how to use Google Sheets and Excel for tracking and reporting digital marketing metrics.

Training Materials Provided

Detailed training manuals and guides for SEO, PPC, WordPress, AI tools, and analytics.
Access to exclusive templates for Google Ads campaigns, SEO audits, and content optimization.
Sample Google Sheets and Excel dashboards for practice and implementation.

Upcoming Workshops

Stay tuned for our next series of workshops happening in major cities and online. For more details, visit our Upcoming Events page or contact us directly.

Contact Information

For inquiries or to book a slot in our next workshop, please reach out to:

Phone: +91-9836375842
Email: workshops@whatisdigitalmarketing.in

Testimonials

“This workshop was exactly what I needed to understand how to improve our digital marketing efforts. The hands-on approach made everything easy to implement.” — John D., Marketing Manager

“Great experience! The practical tips and techniques were very helpful, especially the WordPress and AI integration sessions.” — Sara P., Business Owner

Join Our Hands-on Digital Marketing Workshops

Whether you’re looking to enhance your skills or boost your company’s digital marketing efforts, our workshops offer practical, real-world insights that can transform your approach.

Join Now – Complete Digital Marketing and SEO Masterclass

Omkar’s Profile Site:

This segment introduces Omkar Nath Nandi’s professional website, which showcases his career journey, achievements, and expertise in digital marketing. It acts as a comprehensive portfolio of his work, detailing successful projects, campaigns, and strategies across various digital marketing channels. Visitors can explore his skills, certifications, and contributions to the industry, making it a resource for potential clients, collaborators, and students seeking to learn from his experience.

News Letter – What is digital marketing:

Omkar’s LinkedIn newsletter series titled “What is Digital Marketing” is a regular publication aimed at providing comprehensive insights into various digital marketing areas. Each issue covers specific topics, from foundational strategies to advanced techniques, tailored to enhance marketers’ skills. It serves as a valuable resource for both beginners and experienced professionals, offering in-depth analysis, case studies, and tips to succeed in the digital marketing space.