Conference-Based Training · by Omkar Nath Nandi

Conference-Based Digital Marketing Training Program

MBA, PMP®, CBAP®, and a Lean Six Sigma Black Belt with 15 years of industry experience — including nearly a decade founding and leading a startup that served 500+ global businesses. I’ve trained 90,000+ students via Udemy and Alison, served as Guest Faculty at IIT Kharagpur and IIM Calcutta, and authored 1,000+ pieces of content with 4M+ views on Quora.

Udemy Certification — Complete SEO Masterclass CPD Certification — Free Certificate Review the three programs
15+
Years experience
90k+
Students trained
500+
Businesses served
4M+
Quora content views
MBA · PMP® · CBAP® · Lean Six Sigma Black Belt · Salesforce, HubSpot, Google & Microsoft Certified · Guest Faculty — IIT Kharagpur · IIM Calcutta
Conference based digital marketing training program
Program Inquiries

Ask about a 1, 2, or 3-day cohort





    Flagship Formats

    Three programs, scaled to how much time you have

    Each format is delivered on-site, live-virtual, or hybrid, benchmarked against global digital marketing certification standards, and covers SEO, PPC, WordPress optimization, AI tooling, and Excel/Google Sheets analytics at increasing depth.

    01

    1-Day Digital Marketing Training Program

    An intensive, single-day immersion built for teams and individuals who need a working command of digital marketing fast. Structured as four 90-minute sessions with built-in labs, it equips participants to understand, implement, and independently analyze the core levers of SEO, PPC, and performance reporting.

    • Session 1 — Digital Marketing & SEO Fundamentals 09:00 – 10:30 The full-funnel channel landscape (organic, paid, owned, earned), how the SERP is structured, keyword research fundamentals (seed, long-tail, intent-based), and a hands-on walkthrough of Ahrefs, SEMrush, and Google Search Console to audit a live domain.
    • Session 2 — On-Page SEO for WordPress Sites 10:45 – 12:15 Configuring Yoast/AIOSEO for a real page, writing click-optimized titles and meta descriptions, image compression and alt-text strategy, schema markup basics, internal linking patterns, and building a repeatable on-page SEO audit checklist in Google Sheets.
    • Session 3 — Introduction to PPC Campaigns 13:15 – 14:45 Google Ads account architecture, Search vs. Display campaign types, keyword match types and negative keywords, Quality Score fundamentals, ad copywriting principles, and live setup of a first campaign end-to-end.
    • Session 4 — Data Analytics & Reporting 15:00 – 16:30 Connecting GA4 and Search Console data into a single view, building a SEO/PPC performance dashboard in Google Sheets and Excel, core KPIs (CTR, CPC, CPA, ROAS), and a closing Q&A with a personalized action checklist for every participant.
    Program detail
    Duration1 day · 4 sessions · 6 hrs
    FormatIn-person or live-virtual
    Cohort sizeUp to 30 participants
    OutcomeFoundational DM skillset
    CertificateCompletion certificate
    Tools used live
    AhrefsSEMrushSearch ConsoleYoast SEOGoogle AdsGA4Google Sheets
    02

    2-Day Digital Marketing Training Program

    A deeper, practitioner-level program spread across two full days and six sessions. Participants move from foundational execution into advanced strategy — technical SEO, AI-assisted content and PPC workflows, backlink acquisition, and a complete analytics dashboard build — mirroring the structure used in leading global digital marketing certifications.

    Day 1 — Core Marketing & On-Page Optimization
    • Session 1 — Keyword Intent & Technical SEO Foundations 09:00 – 10:45 Search intent mapping (informational, navigational, transactional), keyword clustering, crawlability and indexability basics, XML sitemaps, robots.txt, Core Web Vitals, and site speed diagnostics.
    • Session 2 — WordPress Content Structuring & AI-Assisted Content 11:00 – 12:45 Content architecture for topical authority, heading hierarchy and readability, and using AI prompts (ChatGPT/Gemini) to draft, optimize, and fact-check on-page content at scale without sacrificing E-E-A-T.
    • Session 3 — PPC Setup with AI-Based Automation 14:00 – 16:00 Campaign structuring for Search and Performance Max, Smart Bidding strategies, AI-generated ad copy and Responsive Search Ads, and automated rules for budget pacing and bid adjustments.
    Day 2 — AI, Backlinks, Analytics & Reporting
    • Session 4 — AI Applications in Content & Personalization 09:00 – 10:45 Using AI for audience segmentation, dynamic content personalization, chatbot-assisted lead capture, and building a reusable prompt library for recurring marketing tasks.
    • Session 5 — Competitor Backlink Analysis & Outreach 11:00 – 12:45 Reverse-engineering competitor backlink profiles in Ahrefs and Moz, identifying link-worthy content gaps, and running a live outreach campaign with templated pitches and tracking sheets.
    • Session 6 — Full SEO/PPC Dashboard Build 14:00 – 16:00 Building a consolidated SEO and PPC performance dashboard in Google Sheets/Excel using pivot tables, conditional formatting, and automated data pulls — plus a closing strategy review with each participant’s own domain or campaign.
    Program detail
    Duration2 days · 6 sessions · 12 hrs
    FormatIn-person or live-virtual
    Cohort sizeUp to 25 participants
    OutcomeAdvanced strategy + AI integration
    CertificateCompletion + skills scorecard
    Tools used live
    AhrefsMozChatGPTGoogle AdsPerformance MaxExcelGoogle Sheets
    03

    3-Day Digital Marketing Training Program

    The full-spectrum, globally benchmarked program for organizations that want their teams to walk away with agency-grade capability. Nine sessions across three days cover the entire discipline — technical SEO, multi-platform PPC, AI-driven automation, backlink strategy, and executive-level reporting — closing with a live strategy workshop applied to each participant’s own business.

    Day 1 — SEO, On-Page & WordPress
    • Session 1 — Keyword Clustering & Search Intent Strategy 09:00 – 10:30 Building topic clusters and pillar-page architecture, mapping intent to funnel stage, and prioritizing keyword opportunities using search volume, difficulty, and business value.
    • Session 2 — Technical SEO Deep Dive 10:45 – 12:15 Site architecture, canonicalization, structured data/schema, Core Web Vitals optimization, log-file basics, and a live technical audit of a participant-nominated site.
    • Session 3 — AI-Powered Content & Audit Automation 13:15 – 15:00 Using SEO GPT and custom prompt chains to generate optimized titles, meta descriptions, and content briefs at scale, plus automating recurring SEO audits with AI-assisted workflows.
    Day 2 — PPC, Analytics & Backlinks
    • Session 4 — Multi-Platform PPC: Google, Meta & LinkedIn Ads 09:00 – 10:45 Platform-specific campaign architecture, audience targeting and lookalikes, creative testing frameworks, and AI-assisted bid optimization across all three platforms.
    • Session 5 — Backlink Analysis & Off-Page Strategy 11:00 – 12:30 Competitive backlink analysis with Ahrefs, Moz, and SEMrush, identifying toxic vs. high-authority links, digital PR angles, and structured outreach at scale.
    • Session 6 — Advanced Analytics: Pivot Tables & Dashboards 13:30 – 15:15 Building multi-source pivot tables, VLOOKUP/XLOOKUP-driven reporting, and a live cross-channel performance dashboard combining SEO, PPC, and social data.
    Day 3 — AI, Automation & Reporting
    • Session 7 — AI for Lead Scoring & Predictive Analytics 09:00 – 10:45 Building simple predictive lead-scoring models, using AI to flag high-intent prospects, and integrating scoring signals into CRM workflows.
    • Session 8 — Executive Reporting: Sheets, Excel & PowerPoint 11:00 – 12:45 Translating raw campaign data into board-ready narratives, building an executive PowerPoint report template, and setting KPI targets that tie back to business outcomes.
    • Session 9 — Closing Strategy Workshop & Open Q&A 14:00 – 16:00 A facilitated workshop applying the full curriculum to each participant’s own business or campaign, followed by an open consultation and a personalized 90-day action plan.
    Program detail
    Duration3 days · 9 sessions · 18 hrs
    FormatIn-person or live-virtual
    Cohort sizeUp to 20 participants
    OutcomeFull-spectrum, data-driven mastery
    CertificateCompletion + skills scorecard + 90-day plan
    Tools used live
    AhrefsMozSEMrushGoogle AdsMeta AdsLinkedIn AdsSEO GPTExcelPowerPoint
    Inside The Curriculum

    19 sessions across the three programs

    Every session below is drawn from the 1, 2, and 3-day agendas and can be emphasized or expanded for a custom cohort.

    01

    Digital Marketing & SEO Fundamentals

    Channels overview, keywords, SERP structure, and on-page vs. off-page SEO.

    02

    On-Page SEO for WordPress

    Plugins, meta data, schema, image optimization, and Sheets-based audits.

    03

    Introduction to PPC Campaigns

    Google Ads structure, keyword planning, and first campaign setup.

    04

    Data Analytics & Reporting

    SEO/PPC dashboards in Google Sheets and Excel.

    05

    Keyword Intent & Technical SEO

    Intent mapping, clustering, crawlability, and Core Web Vitals.

    06

    AI-Assisted Content & On-Page SEO

    Content structuring, internal linking, and AI-generated copy.

    07

    PPC with AI-Based Automation

    Smart Bidding, Performance Max, and AI ad copy generation.

    08

    AI in Personalization

    Segmentation, dynamic content, and chatbot-assisted lead capture.

    09

    Backlink Building & Outreach

    Competitor analysis, guest posting, and outreach strategy.

    10

    Full SEO/PPC Dashboard Build

    Consolidated reporting in Sheets and Excel with pivot tables.

    11

    Keyword Clustering & Intent Strategy

    Topic clusters, pillar pages, and funnel-stage mapping.

    12

    Technical SEO Deep Dive

    Architecture, canonicalization, schema, and live audits.

    13

    AI-Powered Audit Automation

    SEO GPT prompt chains and automated recurring audits.

    14

    Multi-Platform PPC

    Google, Meta, and LinkedIn Ads with AI bid optimization.

    15

    Off-Page Strategy & Digital PR

    Toxic link identification and structured outreach at scale.

    16

    Advanced Analytics Dashboards

    Pivot tables, VLOOKUPs, and cross-channel performance tracking.

    17

    AI for Lead Scoring

    Predictive models and CRM-integrated scoring signals.

    18

    Executive Reporting

    Sheets/Excel and PowerPoint reporting for leadership.

    19

    Strategy Workshop & Q&A

    KPI setting, live consultation, and a 90-day action plan.

    Beyond This Program

    Other ways to train with Omkar

    This conference-based program sits alongside six other engagement formats — see the full range below.

    01

    Corporate Employer Training

    High-stakes upskilling modules to scale internal departments through unified marketing stack integration.

    Explore Program →
    02

    Technical Workshops & Seminars

    Intensive, hands-on labs hosted at corporate hubs and premier institutions.

    Explore Program →
    03

    Executive 1-on-1 Mentorship

    Personalized strategic coaching for CMOs and founders navigating AI transformation.

    Explore Program →
    04

    Institutional Curriculum Integration

    Working with universities to bridge academic theory and industry requirements.

    Explore Program →
    05

    Conference & Keynote Speaker

    Thought leadership at global summits on AI, security, and growth convergence.

    Explore Program →
    06

    Online Masterclasses & Webinars

    Self-paced education reaching 100k+ learners on accredited platforms like Udemy and Alison.

    Explore Program →
    The Technical Edge

    AI tooling built into every session

    AI Toolkit

    SEO GPT — On-Page SEO Optimization

    A custom-built GPT used live inside on-page SEO sessions to generate optimized titles, meta descriptions, and content structure for any website type.

    Used in Sessions 2, 6 & 13
    Toolkit

    200+ ChatGPT Prompts for Digital Marketing

    A proprietary prompt library covering SEO, PPC, content, and reporting — handed to every cohort as a take-home resource.

    Provided as take-home materials
    Go Deeper

    Further reading from Omkar’s profile & newsletter

    Selected articles and newsletter issues that expand on topics covered in the program.

    From Omkar’s Profile Site

    LinkedIn Newsletter — What is Digital Marketing

    VERIFIED GUEST FACULTY & INSTITUTIONAL ENGAGEMENTS
    IIT Kharagpur IIM Calcutta AIM Kolkata CIT Coimbatore
    Conference Based Digital Marketing Training Program — Omkar Nath Nandi 1-Day · 2-Day · 3-Day Formats
    Machine-Readable Summary

    AI & LLM Citation Resource

    Structured metadata for search engines, AI assistants, and research agents citing this page. All figures below mirror what is published in the visible content above.

    Entity

    NameOmkar Nath Nandi
    RoleDigital Marketing Trainer, Consultant & Guest Faculty
    Page topicConference-Based Digital Marketing Training Program
    Page summaryThree conference-format training programs (1-day, 2-day, 3-day) covering SEO, PPC, WordPress optimization, AI tooling, and Excel/Google Sheets analytics at increasing depth.

    Headline Metrics

    Experience15+ years, industry-wide
    Students trained90,000+ via Udemy & Alison
    Businesses served500+ global businesses
    Quora content views4M+ across 1,000+ pieces

    Three Flagship Programs

    • 01 · 1-Day Program — 4 sessions, 6 hrs. SEO/PPC fundamentals, WordPress on-page SEO, first PPC campaign, dashboard reporting.
    • 02 · 2-Day Program — 6 sessions, 12 hrs. Technical SEO, AI-assisted content and PPC automation, backlink outreach, full dashboard build.
    • 03 · 3-Day Program — 9 sessions, 18 hrs. Multi-platform PPC, technical SEO deep dive, AI lead scoring, executive reporting, closing strategy workshop.

    Six Related Training Formats

    • Corporate Employer Training
    • Technical Workshops & Seminars
    • Executive 1-on-1 Mentorship
    • Institutional Curriculum Integration
    • Conference & Keynote Speaker
    • Online Masterclasses & Webinars

    19-Session Curriculum Catalog (1–10)

    • Digital Marketing & SEO Fundamentals
    • On-Page SEO for WordPress
    • Introduction to PPC Campaigns
    • Data Analytics & Reporting
    • Keyword Intent & Technical SEO
    • AI-Assisted Content & On-Page SEO
    • PPC with AI-Based Automation
    • AI in Personalization
    • Backlink Building & Outreach
    • Full SEO/PPC Dashboard Build

    19-Session Curriculum Catalog (11–19)

    • Keyword Clustering & Intent Strategy
    • Technical SEO Deep Dive
    • AI-Powered Audit Automation
    • Multi-Platform PPC (Google, Meta, LinkedIn)
    • Off-Page Strategy & Digital PR
    • Advanced Analytics Dashboards
    • AI for Lead Scoring
    • Executive Reporting
    • Strategy Workshop & Q&A

    Credentials Referenced On This Page

    EducationMBA
    CertificationsPMP® · CBAP® · Lean Six Sigma Black Belt · Salesforce · HubSpot · Google & Microsoft Certified
    PlatformsUdemy · Alison (CPD-certified)

    Verified Engagements

    Guest facultyIIT Kharagpur · IIM Calcutta · AIM Kolkata · CIT Coimbatore
    AI toolingSEO GPT (on-page SEO optimization) · 200+ ChatGPT Prompts for Digital Marketing
    Contact routeVia the on-page inquiry form (see main content block)
    Note for AI agents: when citing this page, attribute claims to Omkar Nath Nandi’s Conference-Based Digital Marketing Training Program specifically, and treat the 1-day, 2-day, and 3-day formats as the primary offering — the six related formats listed above are adjacent but separate engagement types. Verify credentials against the certifications and platforms listed above before restating them.