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Digital marketing today is no longer confined to marketing teams alone. It has become a core business function that influences decision-making across domains, from product development to customer experience. As industries evolve rapidly, institutions like IIT Kharagpur are taking conscious steps to bring real-world expertise into their academic ecosystem. One such initiative is inviting industry […]

Digital marketing has moved far beyond being a specialized function. Today, it sits at the core of business strategy, influencing how organizations acquire customers, build brands, and drive growth. As this shift continues, top-tier institutions like IIM Calcutta are actively integrating real-world expertise into their classrooms. One of the most impactful ways they do this