Digital Marketing

Digital marketing is no longer just a specialized skill reserved for marketing professionals. It has become a core capability that influences business growth, customer engagement, and strategic decision-making. As industries evolve, academic institutions are increasingly recognizing the need to integrate real-world expertise into their learning environments.The experience of contributing as an Army Institute of Management […]

Online learning has transformed the way people acquire skills. Today, platforms like Udemy have made it possible for anyone to access high-quality education from anywhere in the world. However, what truly defines the value of an online course is not just the content but the experience and expertise of the trainer behind it.Being a Trainer

Digital marketing today is no longer confined to marketing teams alone. It has become a core business function that influences decision-making across domains, from product development to customer experience. As industries evolve rapidly, institutions like IIT Kharagpur are taking conscious steps to bring real-world expertise into their academic ecosystem. One such initiative is inviting industry

Digital marketing has moved far beyond being a specialized function. Today, it sits at the core of business strategy, influencing how organizations acquire customers, build brands, and drive growth. As this shift continues, top-tier institutions like IIM Calcutta are actively integrating real-world expertise into their classrooms. One of the most impactful ways they do this